GA – Universal Analytics Universal Analytics refers to the previous generation of Google Analytics for measuring website traffic. If you set up Google Analytics for your website prior to October 14, 2020, you probably created a Universal Analytics property. GA4 – Google Analytics 4 Google Analytics 4 (formerly known as…
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Since Google penalizes pages that load too slowly by showing them lower in search results, improving load times is a no brainer way to increase traffic, sales and conversions. Images often account for most of the downloaded bytes on a page. As a result, optimizing images can often yield some…
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Yoast SEO (free or Premium) adds canonical URLs to your WordPress install for all content that has been marked for indexing by the search engines. It does this automatically and in 99.9% of the cases, you don’t have to change anything about them. Depending on the installed version of the…
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